Unico is a brand that was created to bring the Italian tradition of artisan ice cream abroad. The project kicks off thanks to the union between the ideas of a family of entrepreneurs who have always been linked to the world of ice cream and the recipes of Cremeria Funivia, an award-winning Bolognese ice cream parlor. The company laid the foundation stone in London in 2016: an ice cream parlor with an artisan laboratory where good and genuine brioches and cakes are also produced.
Unico is truly an inimitable place: you feel right at home, everything is taken care of in detail, from the selection of raw materials to customer care, up to the interior design and product packs, to give a 100% Italian experience. , subway and housewife together. The brand has 5 stores in London, one in Milan and one in Lisbon.
The management of the community on social media and the creation of content made it possible to bring the spirit of Unico to the web, without distorting it. The shootings made in London mix the urban spirit with the Italian tradition, bringing out all the details that make the project special. One above all: people!
And it is people who are at the center of many of the social activities.
The “Be Creative” campaigns have now become a great classic loved by the community: you send an idea for a recipe, the winning proposals receive 1 kg of free ice cream with which to try their hand at preparing a creative ice cream-based dessert. In return, users have to create content about the preparation and the finished product, tagging the page in their UGC.