To succeed on social media, every action must be well-considered and integrated into a multichannel strategy, where each digital activity has its well-defined objective.

The starting point for successful digital channels is content: it must be carefully crafted, aligned with a precise storytelling, and follow the brand’s distinctive features. The content creation process always begins with the strategy, based on which we determine what type of materials to produce and for which touchpoints. In this phase, we understand whether it’s necessary to organize photoshoots to acquire new images, involving the brand in the creation of a mood board that narrates the essence of the project step by step. Through targeted content, we engage those who already know the brand and attract new users, with the goal of encouraging followers to interact with the channels, expanding the community and editorial offerings.