{"id":4631,"date":"2021-10-12T11:29:28","date_gmt":"2021-10-12T09:29:28","guid":{"rendered":"https:\/\/estro.studio\/projects\/tonya-hawkes\/"},"modified":"2023-09-21T14:35:58","modified_gmt":"2023-09-21T12:35:58","slug":"tonya-hawkes","status":"publish","type":"page","link":"https:\/\/estro.studio\/en\/projects\/tonya-hawkes\/","title":{"rendered":"Tonya Hawkes"},"content":{"rendered":"<div>\n<div>\n<p> Tonya Hawkes is a naturalized Italian American designer: her brand is an original voice in the world of luxury accessories, her bags objects of desire for celebrities such as Rihanna and Alicia Keys. Tonya is a whimsical woman and puts a pinch of madness into each of her projects. Her evening bags are very precious creations, with a vintage but pulp allure, iconic at any latitude just like the typical customers of the brand, distributed all over the world. <\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Activities<\/h3>\n<div>\n<p>Content creation<br \/>Photoshooting<br \/>Video production<br \/>Web development<br \/>Social Media management<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-shooting.png\" alt=\"\"><br \/>\n<video src=\"\/wp-content\/uploads\/2021\/10\/Tonya-IG-colonna-1.mp4\" poster=\"\"><\/video><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-carosello-1.png\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-carosello-2.png\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-carosello-3.png\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-carosello-4.png\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-carosello-5.png\" alt=\"\"><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/iphone-border.svg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-moodboard-01.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-moodboard-02.jpg\" alt=\"\"><\/p>\n<div>\n<h2>Website <br class=\"uk-hidden@s\">redesign<\/h2>\n<div>\n<p> Numerous problems emerged from the analysis of the user experience and customer journey of e-commerce: we decided to focus on clarifying the information architecture and rethinking the organization of categories. <br \/> In addition to improve the appearance of the site making it more professional and reliable, we have better contextualized the product and based the new flow on a funnel aimed at purchasing the product. <\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-before.png\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-after.png\" alt=\"\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/tonya-before-scaled.jpg\" alt=\"E-commerce Tonya prima\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/tonya-after-scaled.jpg\" alt=\"E-commerce Tonya dopo\"><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-before.png\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-screens_prima.png\" alt=\"Tonya website before\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-after.png\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/tonya-screens_dopo.png\" alt=\"Tonya website after\"><\/p>\n<h2><span class=\"altfont\">Related<\/span> projects<\/h2>\n<p>\n    <a href=\"\/en\/projects\/\"><svg version=\"1.1\" id=\"Livello_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 30 37\" style=\"enable-background:new 0 0 30 37;\" xml:space=\"preserve\" width=\"12px\"> <path id=\"arrow\" fill=\"#17F4CC\" d=\"M6.7,15.6c-0.5,0.3-0.6,0.9-0.3,1.4c0.2,0.3,0.6,0.5,0.9,0.4H30v2H7.3c-0.4,0-0.9,0.3-1,0.7 \tc-0.1,0.4,0,0.9,0.4,1.2L23,34.6V37L0,18.5L23,0v2.4L6.7,15.6z\"><\/path> <\/svg> Back to projects<\/a>\n<\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/09\/coronet-thumb.png\" alt=\"Coronet\"><\/p>\n<h3>Coronet<\/h3>\n<p><a href=\"\/en\/projects\/coronet\/\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/nexion-round.png\" alt=\"Nexion\"><\/p>\n<h3>Nexion Tiles<\/h3>\n<p><a href=\"\/en\/projects\/nexion-tiles\/\"><\/a><\/p>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Progetto Tasty\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":\"light\",\"header_transparent_noplaceholder\":false,\"image\":\"wp-content\\\/uploads\\\/2021\\\/10\\\/tonyahawkes-header-01.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"padding\":\"xlarge\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]}]},{\"type\":\"section\",\"props\":{\"class\":\"left-padding-m 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Tonya is a whimsical woman and puts a pinch of madness into each of her projects. 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