f your brand no longer resembles you or if you need to create an entirely new project from scratch, Estro will accompany you through every step of the journey. Through a series of meetings and workshops, we will work together to define or rethink your brand’s values and vision and gather all the necessary elements to consciously design the assets for both online and offline communication.
Our branding projects always start with a collective brainstorming and inspiration session. Only later do we develop a concept and visually translate it, and then we move on to defining the initial ideas for artistic direction. To kickstart a comprehensive and relevant brand experience, at the end of each branding project, we provide a highly detailed brand book that explains the work done and provides rationale for the design choices. The brand book includes the logo study and manual, color palette, typography, and guidance on brand personality and tone of voice.