Empathize Define Ideate Iterare
We spend much more time on the web than we imagine, for this reason it is important that digital spaces are designed on the user’s needs. We work and think from the abstract to the concrete, to identify the most appropriate solutions and features to improve and optimize the online experience, modeling each project on the needs of stakeholders. At the end of this research phase, we produce reports in which we identify the user personas and define the Customer Journey Map, performing the diagnosis of the problems of the platform (website or app) and the competitor analysis with the aim of improving the customer experience. user based on the data collected.