Tonya Hawkes is a naturalized Italian American designer: her brand is an original voice in the world of luxury accessories, her bags objects of desire for celebrities such as Rihanna and Alicia Keys. Tonya is a whimsical woman and puts a pinch of madness into each of her projects. Her evening bags are very precious creations, with a vintage but pulp allure, iconic at any latitude just like the typical customers of the brand, distributed all over the world.
Social Media management
Numerous problems emerged from the analysis of the user experience and customer journey of e-commerce: we decided to focus on clarifying the information architecture and rethinking the organization of categories.
In addition to improve the appearance of the site making it more professional and reliable, we have better contextualized the product and based the new flow on a funnel aimed at purchasing the product.