Tonya Hawkes


Content creation
Video production
Web development
Social Media management

Tonya Hawkes is an American designer naturalized Italian: her brand is an original voice in the world of luxury accessories, her bags objects of desire for celebrities such as Rihanna and Alicia Keys. Tonya is a whimsical woman who puts a touch of madness into every project. Her evening bags are precious creations, with a vintage allure but pulp, iconic at any latitude just like the typical customers of the brand, distributed worldwide.


From the analysis of the user experience and the customer journey of the e-commerce, many problems emerged: we decided to focus on making the information architecture clearer and rethink the organization of the categories.

In addition to improving the appearance of the site by making it more professional and reliable, we have better contextualized the product and based the new flow on a funnel aimed at the purchase of the product.

E-commerce Tonya prima
E-commerce Tonya dopo
Tonya website before
Tonya website after

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