Gelato & Co is a franchising format of artisan ice cream parlors, founded in 2013 by a renowned Bolognese entrepreneur, Gianluca Vitali, together with a passionate and award-winning Tuscan ice cream maker, Stefano Franceschi. Their desire was to export Italian ice cream to America and, starting from the Cayman Islands, they brought cones and bowls first to Panama and Puerto Rico, and then conquered the USA, with stores opened in Colorado, Texas and Florida.